The phrase "Lil Sx" written in cursive, stylized white font on a black background.

This project extended the Le Holladay brand identity — originally developed in a branding class — into a cohesive three-product retail packaging system. The constraint was clear: all three products needed to feel like they belonged together, could sit in a restaurant retail display as a unified family, and maintained the visual language of the original identity.

THE BREIF

Retail packaging design for three products, including all label layouts, structural considerations, and mockups in display context.

DELIVERABLES

Brand extension is a different challenge than original brand creation. I already had a visual system — the colors, the typography, the tone — and now I had to apply it to physical objects with their own structural requirements, label formats, and material considerations. The question wasn't 'what should this look like?' It was 'how does the Le Holladay identity live on this surface?'

Designing for three products as a set meant thinking about how they'd look in relation to each other: same shelf, same brand, different containers. I had to find the visual thread that tied them together without making them feel identical. Typography and color did the linking; composition and hierarchy adapted to each form.

The physical packaging also introduced constraints that print and screen work don't have. Curved surfaces change how type reads. Label sizes are constrained by the container. These functional realities pushed my design thinking in ways that purely conceptual briefs don't.

THE CONCEPT

BRAND

All three products share the same color palette, typography, and design logic — immediately recognizable as a family.

KEY DESIGN DECISIONS

LAYOUTS

Compositions adapted to each container's specific shape and label format rather than forcing a single layout across all three.

RETAIL CONTEXT

Designed to be read in proximity — three products on a shelf together should create a stronger visual impression than any single item alone.

BRAND CONTINUITY

The packaging extends the Le Holladay identity without diluting it — every choice can be traced back to the original system.

Packaging design for Le Holliday bitters and flaky salt with cream and burgundy stripes, featuring text and illustrations of herbs and a person carrying a tray.
Boxes of flavored salts, including flaky salt, and a set of three small jars labeled orange, yuzu, and smoked chard, with a small container of cheese accompaniment.
A small jar of Black Figs jam with a paper label that has an illustration of figs and text, enclosed in a paper sleeve with the brand 'Le Holladay' and a picture of bread with jam on top.
A small jar of Le Holliday French cuisine & bar cheese with a label showing a toast with cheese and red jam, and the text 'Signature pairings for cheese.'
Box of flaky salt with a clear window showing the salt crystals inside, labeled 'Flaky Salt' and wrapped in green and red packaging with a white background.
A white and red box of flaky sea salt with green vertical stripes on the side, displaying ingredient and storage information, produced by Maldon Salt Co. LTD.
Set of three spice jars labeled orange, yuzu, and spiced chiles in a white box with red and green accents.
Box with a white background and red, green, and white decorative sides, featuring text about a fig and cognac old fashioned cocktail mix with illustrations of a bartender holding a tray of glasses.
Set of three spice jars labeled orange, yuzu, and spiced chai, along with a jar of flaky salt and a jar of red ingredient, all in holiday-themed packaging.
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