Sam's Fans Brand Refresh

As a design intern, I collaborated with a senior designer to create a brand refresh for Sam's Fans, a nonprofit founded in memory of Samantha Jane McCarthy, who courageously faced Fanconi Anemia, a rare genetic blood disorder. I co-developed the visual identity system, working through multiple logo iterations and refining the color palette to align with the organization's mission of hope and resilience. I created original brand artwork and illustrations that honored Sam's joyful spirit while designing social media assets to strengthen digital engagement. This project taught me to balance emotion-driven storytelling with professional design standards and strengthened my skills in collaborative brand development for mission-driven organizations.

Text on a light background that reads: "Sam's Fans. Healing Has a Soundtrack and a Color Palette." with smaller text below that says: "Deliver Joy - Donate @samsfans15."
Pink background with large red numbers overlapping, celebrating 20 years of Sam's Fans with the message "Deliver Joy Today" arranged in a semi-circle. The text "@samsfans15" and "EST." are also visible.
Two abstract shapes filled with the red text 'SAMS FANS' repeated multiple times on a light pink background.
A webpage with pastel-colored text stating support for music and art therapy programs for children and families, featuring a small button labeled 'Take Action' in the top left corner.
A flyer for Sam's Fans
Celebratory graphic for Sam's Fans 15th anniversary with the text 'Deliver Joy Today', '@samsfans15', and 'Est.' on a beige background.
Collage of graphic designs, including text-based logos, colorful cards, a child making a heart shape with fingers, and a smiling child wearing sunglasses.
A collection of colorful rectangular blocks arranged in a grid, with colors including red, pink, yellow-green, beige, coral, dark brown, and light blue.