THE BREIF
This project gave me one constraint and a lot of freedom: visualize the idiom 'wild at heart' on a skateboard deck using imagery, not words. The design had to communicate the idea entirely through its visual language.
Full-scale skateboard deck design with front, back, and edge views, plus process documentation showing the collage construction.
DELIVERABLES
THE CONCEPT
The phrase 'wild at heart' could go in a lot of directions — dangerous, romantic, feral, free. I landed on something more playful and untamed than aggressive, inspired by cheetah energy: bold patterns, unexpected textures, and a collage composition that felt like it had been assembled with instinct as much as intention.
KEY DESIGN DECISIONS
COLLAGE
Hand-drawn elements layered over photographic material in Photoshop — letting the tension between the two carry the energy of the idiom.
METAPHOR
The visual theme of cheetah patterns and movement communicates 'wild' through symbol, not text.
COLOR
High-saturation, dense composition that demands attention from the floor up.
SYSTEM THINKING
The design leans into the permissive, expressive tradition of skate graphics rather than sanitizing it.
